In 2019, we designed and launched a 3-month digital Waste Management Awareness
Campaign for Abu Dhabi Waste Management Center targeting Abu Dhabi city
and its suburbs. We developed and activated a full-fledged media plan and worked
on the visual theme and content. We prepared adaptations in 5 languages to include
social media posts, programmatics, a 2D animation for Tadweer Youtube Channel and an SMS campaign.